In most of America, "greens" live on the margins. But, today, the mainstream is embracing many of the home-building techniques, designs and materials greens advocate.
As we celebrate Earth Day, April 22, the National Association of Home Builders reports that green building is near a "tipping point." The green construction industry segment will climb from 2 percent of all residential starts in 2005 to between 5 percent and 10 percent in 2010.
"The necessity for more energy-efficiency is driving the trend," says Matt Belcher, who runs Belcher Homes in St. Louis and who chaired the Green Home Building Conference there. "Consumers are looking for energy savings."